Raising the Standard

In the late 1960s, church attendance in America was about 73% of the population, a level that had held steady for more than 50 years. However, by 1999, the number had dropped to around 63%, and by 2020, it was down to 47%, and now it is around 30%. According to those who conduct in-depth research, the contemporary church growth ministry model deserves much of the blame. What? Yes, a strategy designed to grow the church has done the opposite.